KistlerGroup has decades of marketing experience and can tailor a marketing strategy for your unique business.  We always start with the fundamentals known as the five Ps: Product, Pricing, Promotion, Place, and People.  These marketing principles create the framework for all world-class marketing strategies.  Your business needs to ensure that it has a marketing strategy that is world-class even it is a one person shop just starting out.  We take you through each category and help you build your marketing strategy.  This keeps you aligned with your overall business goals and creates a roadmap for your company in the near-term and long-term.  Think of the marketing plan as your lense into your marketplace and how you are going to create a brand and a place in the marketplace to build and eventually dominate it.  No business is too small to create a world-class marketing plan and it what will differentiate your business from the competition.  Here is the framework.

The Marketing Framework

  • SWOT (Strengths, Weaknesses, Opportunities, & Threats)

The SWOT is the first step in creating a marketing plan.  It identifies your business strengths, weaknesses, opportunities, and threats.​  From this you can create your value proposition, a list of issues to resolve, your primary and secondary market, and who the competition is and/or regulatory or other restriction to prevent you from succeeding.

  • Product

This is where you clearly define the products or services that you offer to the marketplace.​

  • Pricing

This is where you create your pricing strategy.​

  • Promotion

This is where you define how you intend to promote your business and the products / services that you offer.​

  • Place

This is where you identify where you intend sell you products / services.​

  • People

This is where you identify who is your target demographic​ for you products or services.

  • Marketing Budget

This is where you establish a spreadsheet that details out your marketing budget for the next 12 months.​