KistlerGroup has decades of marketing experience and can tailor a marketing strategy for your unique business. We always start with the fundamentals known as the five Ps: Product, Pricing, Promotion, Place, and People. These marketing principles create the framework for all world-class marketing strategies. Your business needs to ensure that it has a marketing strategy that is world-class even it is a one person shop just starting out. We take you through each category and help you build your marketing strategy. This keeps you aligned with your overall business goals and creates a roadmap for your company in the near-term and long-term. Think of the marketing plan as your lense into your marketplace and how you are going to create a brand and a place in the marketplace to build and eventually dominate it. No business is too small to create a world-class marketing plan and it what will differentiate your business from the competition. Here is the framework.
The Marketing Framework
SWOT (Strengths, Weaknesses, Opportunities, & Threats)
The SWOT is the first step in creating a marketing plan. It identifies your business strengths, weaknesses, opportunities, and threats. From this you can create your value proposition, a list of issues to resolve, your primary and secondary market, and who the competition is and/or regulatory or other restriction to prevent you from succeeding.
This is where you clearly define the products or services that you offer to the marketplace.
This is where you create your pricing strategy.
This is where you define how you intend to promote your business and the products / services that you offer.
This is where you identify where you intend sell you products / services.
This is where you identify who is your target demographic for you products or services.
This is where you establish a spreadsheet that details out your marketing budget for the next 12 months.